In a press-release regarding the award, Managing Director in Norwegian, Bjørn Kjos, says “This award means a lot to Norwegian and inspires us in the work to develop Norwegian further.”
According to ATW, the award was given to Norwegian because of “the airline's adaptation of the low-cost model to the Scandinavian market and its successful blend of low fares and customer-focused information technology to create a new and profitable business model.”
ATW is the leading monthly magazine in the airline industry and the award is by many considered to be the ”Academy Award” of the industry. The award-ceremony is going to be held on February 17 in Washington, D.C.