The fashion designers of Moods of Norway, Peder Børresen and Simen Staalnacke, will give an inspiring lecture at the Museum at FIT in New York on October 8th to discuss their ultra-traditional and hyper-Norwegian fashion line, and how their successful marketing strategy allowed them to sell golden tractors around the world.
On October 8th at 6:00pm, Simen and Peder will talk and discuss their line of colorful fashion clothing featuring traditional Norwegian images and elements as part of their marketing strategy at the Museum at FIT in New York.
From their main office in Stryn, a magical place known for glaciers, salmon fishing and one newly opened escalator, Peder Børresen, Simen Staalnacke, and Stefan Dahlkvist of Moods of Norway have garnered unprecedented international acclaim in just five years. Featuring fashionalble street and coctailwear with an explosion of colors and traditional Norwegian patterns, this summer marked the opening of the first Moods of Norway store in the US in Beverly Hills - a celebration complete with imported snow, a skiing competition, a golden tractor and Norwegian waffles. Never straying from their values and roots the brand has opened stores in Japan, Spain, Sweden, Switzerland and the Benelux countries, but also in tiny Flø, a Norwegian town with a population of 160.
Please RSVP for the Moods of Norway lecture to the Museum at FIT either by e-mail or phone.
About Moods of Norway
Besides making their grandmas happy, the design trio at the helm of Moods of Norway aim to make happy clothes for happy people around the world. As of this golden minute, Moods of Norway is represented in the most polished boutiques and by the finest agents across the globe. Stefan, Peder and Simen are still commandeering golden tractors around the world and are creating outrageous stories and super duper collections at an alarming rate. For more information about Moods of Norway, visit www.moodsofnorway.com
About the Museum at FIT
The Museum at FIT is the only museum in New York City dedicated solely to the art of fashion. Best known for its innovative and award-winning exhibitions, which have been described by Roberta Smith in The New York Times as “ravishing,” the museum has a collection of more than 50,000 garments and accessories dating from the 18th century to the present. The museum’s mission is to advance knowledge of fashion through exhibitions, publications, and public programs. The museum is part of the Fashion Institute of Technology (FIT), a college of art and design, business and technology educating more than 10,000 students annually. Visit www.fitnyc.edu/museum