“It’s been a dream of ours to share our happy clothes with the happy people of New York, do the hibbedy-dibbedy as often as possible in The Big Apple, and most importantly, to make our Grandmas proud”. Inspired by the majestic Norwegian countryside, the store concept juxtaposes traditional Norwegian culture with an unexpectedly campy fashion sensibility.
Moods of Norway International Inc., the Norwegian men’s and women’s fashion lifestyle brand headquartered in Stryn, Norway, is announcing the opening of the Moods of Norway Retail Concept Shop in New York City. The store is scheduled to officially open on September 7th, 2012.
Moods of Norway is located at 75 Greene Street in SoHo, Manhattan’s premiere downtown shopping area. Moods of Norway were the designers of the Norwegian 2012 Summer Olympic uniforms.
From Stryn to New York
In the creative cellars of the picturesque town of Stryn, Norway (population 6750), the two local designers Simen Staalnacke and Peder Børresen, after years of global travels, international studies and nights of sizzling cocktails, gave birth to a concept soon to be known, worn, and adored; the Moods of Norway. The duo met up with the third musketeer, Stefan Dahlkvist and drew their lines for the coming collections. Moods of Norway has been doing the hibbedy-dibbedy on the international fashion dance floor since 2003, and the philosophy is still the same even though the Norwegian oil price is as flexible as a Bulgarian gymnast after 14 Tequila shots.
Our main goal, besides making our grandmas happy, is to make happy clothes for happy people around the world. As of this golden minute, Moods of Norway is presented in the most polished and happy stores across the universe. Stefan, Peder and Simen are still commandeering golden tractors around the globe, telling outrageous stories and creating super duper collections at an alarming rate. The brand has its headquarters and showroom in the town of Stryn, a magical place known for glaciers, salmon fishing and one newly opened escalator.
Information is gathered from a press release. Read more about Moods of Norway here: