The panel at the event. Lars Petter Maltby and Connie Hedegaard are on the left. 
Photo: Royal Norwegian Embassy.The panel at the event. Lars Petter Maltby and Connie Hedegaard are on the left. Photo: Royal Norwegian Embassy

"The Alternative Is Not Something You Can Prosper From In The 21st Century

Former Danish Minister of the Environment Connie Hedegaard has recommended policies to increase green competetiveness in Norway. She was one of the speakers at an event held by the Embassy on this topic.

"The most important step towards green competetiveness is a mindshift throughout the society. A green transition is not just for the policymakers or businesses; it’s up to all parts of society to understand the importance of this," Hedegaard said after the event on green competitiveness at the Ambassador`s residence. She was a part of the Committee of Experts that gave their recommendations to the government on Green Competitiveness October. 28.

For the report, the commission solicited input and suggestions from industry leaders, businesses, organizations and scholars from different parts of Norway. Eleven business sectors, including transport, petroleum and agriculture, provide their own roadmaps toward green competitiveness to the commission.

The report was a big part of Hedegaard’s presentation at the event, and she also mentioned it in the panel debate afterwards. Also on the panel were Gary Vogen of YARA, Blaine Collins of DNVGL, Michael Tubman of C2ES and Lars Petter Maltby, Managing Director for Eyde Innovation Center in Norway. One of the topics of discussion was how private businesses can increase their green competitiveness.

"Look at young people, where do they want to work? They want to work with the companies that are sustainable and that have low emissions. Green competitiveness is important," Maltby said. He works closely with Norwegian businesses to increase green competitiveness in Norway.


Norway sets ambitious goals for climate, and is committed to the Paris Agreement. The report contains suggestions and recommendations for Norway's climate policy. The goal is to reduce Norway’s emissions of climate gases by 40% by 2030.

"We need help from Norwegian businesses to succeed. We want to create new, profitable jobs in businesses that can help Norway and other countries in the green restructuring," Prime Minister Erna Solberg said after receiving the report from the Committee of Experts.

"Green competitiveness is important because the alternative is not something you can prosper from in the 21st century. Those who do not get that this is the direction that the world is heading, they will lose when it comes to competition," Hedegaard said.

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